What is SERP?

Search Engine Results Page: everything a search engine shows for a query.

Modern SERPs mix organic results with AI Overviews, People Also Ask boxes, local packs, shopping units and video carousels. SERP APIs return these blocks as structured JSON for rank tracking and research.

Related terms

• Keyword density: How often a word or phrase appears on a page relative to the total word count.
• Google Place ID: A stable text identifier Google uses for a business or place on Maps.
• Google CID: A numeric customer ID for a Google Maps listing, usable in maps.google.com/?cid= links.