Glossary
What is Keyword density?
How often a word or phrase appears on a page relative to the total word count.
Density = occurrences × words in the phrase ÷ total words × 100. Modern search engines don't reward hitting a target density; it is useful for spotting over-optimization or a missing core topic.
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Related terms
- Structured data (JSON-LD): Machine-readable facts about a page using the schema.org vocabulary.
- SERP: Search Engine Results Page: everything a search engine shows for a query.
- Google Place ID: A stable text identifier Google uses for a business or place on Maps.