What is Open Graph?

Meta tags (og:title, og:image…) that control how links look when shared.

Social networks and chat apps read Open Graph tags to build link previews. A missing og:image is one of the most common reasons previews look broken.

Related terms

• hreflang: Annotations that tell search engines which language or region each page version targets.
• Structured data (JSON-LD): Machine-readable facts about a page using the schema.org vocabulary.
• Keyword density: How often a word or phrase appears on a page relative to the total word count.