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Glossary

What is GEO (Generative Engine Optimization)?

Optimizing content so AI assistants find, trust and cite it.

GEO covers letting AI crawlers in, publishing llms.txt, answer-first writing, structured data, original statistics and being mentioned on other trusted sites.

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Related terms

  • MCP (Model Context Protocol): An open protocol that lets AI assistants call external tools and data sources.
  • Webhook: An HTTP callback a service sends to your URL when something happens.
  • Data broker: A business that collects and sells personal information about people it has no direct relationship with.